Super Mario Run was launched last a few weeks ago and has caused the buzz that one would expect. Not every day Nintendo, a company that launches its video games only in its own consoles, publishes a game of Mario for iPhone and iPad.
The figures show that the decision has been adequate: it has been downloaded 40 million times in these few days, surpassing the astonishing fee that established Pokémon Go (game associated with Nintendo, but not properly developed by them).
Of course, downloading something for free does not have as much merit as paying it, something necessary in Super Mario Run if you want to play the whole game. Nintendo has not published figures who have bought the game, so it is difficult to establish a percentage of retention of players. Some media say it has been bought about 1 million times, which would mean about $ 14 million in revenue.
Since most mobile video games are free or do not have a very high price (3 euros is somewhat expensive in this market), it is not surprising that the response of some has been negative. The AppStore reviews page is full of opinions against Nintendo for having put such a high price. In Spanish, there are almost 500 reviews, most of them a star.
To this must be added the response of the investors: Nintendo has been down on the stock market once again, precisely because the users are complaining and because they do not value both the figures issued by the company and the noise that has been generated around the price of game.
Nintendo has been a difficult 10 years without recovering the amazing sales figures and value in stock achieved with Wii, the console with command for control of movements that captivated players less accustomed to traditional consoles and who still were not going to make the leap To Angry Birds, Candy Crush and mobile phones.
Wii U has been an absolute failure in sales and Nintendo 3DS has had more difficult than predecessor, Nintendo DS, to operate in the market of portable consoles because of smartphones, who have mastered this format with simple games and Free.
This Christmas, along with Super Mario Run, the Japanese company has bet on Nes Entertainment Classic, a console better known as NES Mini and is a miniature reissue of the first home console they released in 1985.
Despite being a success and one of the most sought-after gifts for these dates, the lack of stock has returned to convert a product expected by fans into something negative and vilified.
In March, Nintendo will launch Switch, a new console that unfolds as a portable and home console. Its innovative format and its proposal more adult than juvenile caught the attention of the fans, but the investors were not satisfied neither and the initial answer has been negative.