Glu Mobile authorized an exclusive five-year contract with Multi award winning vocalist, Katy Perry. It was earlier this month that the said video game was materialized and will feature the famous star’s personality and voice which is pretty interesting how they will put that up together. This is the second video game that Glu Mobile has developed following its successful release of Kim Kardashian Hollywood last year which gave the company huge boost in their earnings although it fell short of their expectation. We are not sure whether it has something to do with the massive game exploits and hacks from different websites like here, but still the game slowly lost its popularity as other newer games took over. Katy’s new game is said to be playable on both android and iOS and will be available worldwide for download.
According to the Developers, Kim had a huge amount of fan followers from her social network which approximately reached to 78 Million followers. But this is far lesser compared to Katy Perry’s 170 Million followers on facebook, twitter and instagram. They hope that with this number, they can dramatically increase their projected income this 2015 on its release.
The Kim Kardashian game was a leading grosser in 2014 and also is claimed to “represent a third of Glu Mobile’s modified revenue for 2014,” baseding on a Reuters report. Information regarding the partnership with Perry, baseding on a Bloomberg record, also improved the firm’s shares by 12 percent in after-hours New york city trading after the statement was made late Wednesday. Furthermore, Glu is confident that the Katy Perry game to generate much more revenue, and also have actually changed their profits projection for 2015 appropriately.
Glu’s CEO Niccolo de Masi informed U.S.A Today that “(Perry) is a social symbol and also we expect to translate crucials of her success into an innovative, highly entertaining mobile encounter.”.